The dangers of social software

Quick question. If a conference runs simultaneous tracks on “Enterprise Search,” “Document Management,” and “Company XYZ’s project to replace the intranet with microwikiblogging,” which will have the largest audience?

I’d venture a guess that most people are drawn to the the experimental and innovative, rather than to the mundane reality of complicated enterprise tools. That’s only natural, certainly at a conference. You go there to be inspired, not to be reminded of that system designed to do essential, but relatively boring stuff; a system which, on top of that, is still exhaustingly difficult to get right. Call it content technology escapism, if you will. Continue reading “The dangers of social software”

photo by: zigazou76