Do you really want a Ferrari?

I tend use cars as a metaphor to describe the differences among software products. Even in internal discussions among our team of analysts. Which is how this came up last week: I described a particular system as a Toyota compared to another vendor’s Ferrari, “never mind the fact that Ferraris are expensive and hard to keep running, they’re still in a different league.” To which one of my colleagues said, “Yes, but you’d still buy one.” Continue reading “Do you really want a Ferrari?”

photo by: exfordy

Content is still King

Last week, I presented at Mobile Mojo — an event about Mobile & Social. It was an interesting gathering, with a lot of buzz. One of the highlights was certainly Peter Hinssen’s excellent keynote about “The New Normal” — “a concept that states we are now halfway through the digital revolution.”

His last slide argued that the old adage “content is king” is no longer true — instead, “contact is king.” That statement made a lot of sense at this conference, and was reiterated somewhat less eloquently by other attendees. If the event’s all about mobile and social, why should there still be such a focus on content management? Continue reading “Content is still King”

photo by: Ariaski