“Visitors”: between Big Data and CRM

LHC : CMS waiting for tracker insertionIf you’re a media company, or a publisher, and you look at “Big Data”, chances are you’re not talking about something like the 25 Petabytes produced annually by the Large Hadron Collider. The visitors of your sites or the users of your apps may be a large group of unknowns to you; but you’re not trying to find a Higgs in a haystack. You’re likely thinking about a lot of data; but is that really Big Data? Continue reading ““Visitors”: between Big Data and CRM”

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