How to manage sites in multiple languages

Canada Britain and FranceIn today’s global economy, you won’t get away with running your site in just one language. “Oh, let’s stick to English, everybody can read it” is not really an option. Do you want to take your visitors seriously; or better, want them to become customers? Address them in their own language. But how would you handle this in your site? It’s harder than you might think. Continue reading “How to manage sites in multiple languages”

photo by: Elsie esq.

What’s The Best CMS?

Wired starsI really like Quora. They have managed to avoid turning into another chaos like Yahoo! Answers; and the style is very much like that of a modern, more social forum, with a very knowledgeable community. Yet, some topics still get inundated with the same question (in various guises), over and over again. The content management topic, for instance, is where everybody goes to ask what is the best CMS for… (insert a specific task, company, or vertical). If you really think that’s a simple enough question, read this. Continue reading “What’s The Best CMS?”

Taxonomies, Tagging, and Barking Tickets

Barking TicketI happen to know quite a few people who can spend hours (even days) talking about ontologies, taxonomies, and tagging. I had a great chat once with the guy that coined the phrase “folksonomy”. But nothing quite explains the issue as well as getting a barking ticket. Continue reading “Taxonomies, Tagging, and Barking Tickets”

How much is your audience worth?

So you’ve worked hard and you’ve now got 2 million Facebook fans for your page. Or you managed to reach 700K followers for your Twitter account. And you can show that’s 20% more than last year, so that’s totally awesome! Everybody’s happy with you. But what’s the actual value of it? Continue reading “How much is your audience worth?”

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What is Big Data?

It’s the hype of 2012: Big Data. Somehow, everybody wants it, and if you don’t have it, at least you’re discussing it. Of course, as with any buzzword, there’s a slight problem: what exactly is this Big Data that everyone’s going on about? Or are we just lumping in everything together, with all the vendors and integrators just jumping on the bandwagon? Continue reading “What is Big Data?”

photo by: dullhunk

In the Middle East, Mobile is bigger than huge

In 2012, suddenly, it seems, it’s finally sinking in that mobile is going to be really, really big. And that mobile sites are therefore really important, and you should get your site ready for mobile, too. (Or you should create an app, though I’m still skeptic about most apps.) To me, the interesting thing here in the Middle East, is that mobile is not just “going to be” big, it might already be bigger than the old web (as we used to access it on PCs). In fact, most new users will probably skip straight to the mobile web.  Anyone in the region needs to strongly consider a “mobile first” approach — because if it doesn’t work on mobile, your site is pretty useless. Continue reading “In the Middle East, Mobile is bigger than huge”

Stop blaming “the system”

Once upon a time, I was teaching a class in information technology (and Internet) for law students. Each week, they’d get an assignment, which they had to send in through our e-learning system. It so happened that one day, one of my students did not submit his essay; so I asked him why. “Because the system was down,” was the excuse. This was funny, as at the time, I was also responsible for this particular system. Not only had there not been any downtime; with a few clicks I could also see this student didn’t even try to log on that week. I remember the guy becoming quite red in the face: he had never expected to be called on his bluff. Continue reading “Stop blaming “the system””

photo by: stuartpilbrow

Getting 99% more traffic

There has been a persistent myth in the back of our minds for the past two decades — the myth of increasing interactivity, and now “social” interaction. Early adopters fuel the idea that since people are social animals, they will want to constantly share everything they’re doing and thinking — often, while simultaneously doing something else. But what if most of us are, in fact, passive and somewhat introverted? What if the 99% remain silent? Continue reading “Getting 99% more traffic”

photo by: Sasha Y. Kimel

“This online stuff is too technical for me”

One of the most annoying things in digital and online, something I keep hearing, is people going “that’s too technical for me,” usually about something fairly trivial. I don’t consider myself to be a technical person, but in this space, tech comes with the territory. There’s no getting around it. Continue reading ““This online stuff is too technical for me””

photo by: richjjones

Your CMS will be 7 times as expensive as you think

Rules of thumb can be dangerous — because of the inherent broad generalizations. But they can also be quite useful, especially if they highlight something that may be unpleasant to hear, but shouldn’t be ignored. Continue reading “Your CMS will be 7 times as expensive as you think”

photo by: Tracy O