The Problem with Hadoop

Fake ElephantFirst, let’s be clear: I really like Hadoop, and not just because it’s named after a yellow toy elephant. But over the past few years, “Hadoop” has also become an almost mystical term, happily sprinkled throughout marketing brochures. So, to be fair, it’s not Hadoop that is the problem — the problem is about Hadoop and how it is perceived. And I’m not going to go into great technical details, but there are a few problems with that perception. Continue reading “The Problem with Hadoop”

Presentation: From Pages to People

Magnolia ConferenceAt the end of June, I spent a few days in Basel, Switzerland at the Magnolia CMS Conference. In my presentation, in forty minutes, I tried to cover how a modern site needs to change from funnel to journey, what tools you can use for this, the infrastructure that ties all this together. And of course, penguins. A lot of penguins. Magnolia has created great videos of all the presentations, so if you have some time to waste, here’s mine. Continue reading “Presentation: From Pages to People”

“Visitors”: between Big Data and CRM

LHC : CMS waiting for tracker insertionIf you’re a media company, or a publisher, and you look at “Big Data”, chances are you’re not talking about something like the 25 Petabytes produced annually by the Large Hadron Collider. The visitors of your sites or the users of your apps may be a large group of unknowns to you; but you’re not trying to find a Higgs in a haystack. You’re likely thinking about a lot of data; but is that really Big Data? Continue reading ““Visitors”: between Big Data and CRM”

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How to manage sites in multiple languages

Canada Britain and FranceIn today’s global economy, you won’t get away with running your site in just one language. “Oh, let’s stick to English, everybody can read it” is not really an option. Do you want to take your visitors seriously; or better, want them to become customers? Address them in their own language. But how would you handle this in your site? It’s harder than you might think. Continue reading “How to manage sites in multiple languages”

photo by: Elsie esq.

How much is your audience worth?

So you’ve worked hard and you’ve now got 2 million Facebook fans for your page. Or you managed to reach 700K followers for your Twitter account. And you can show that’s 20% more than last year, so that’s totally awesome! Everybody’s happy with you. But what’s the actual value of it? Continue reading “How much is your audience worth?”

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What is Big Data?

It’s the hype of 2012: Big Data. Somehow, everybody wants it, and if you don’t have it, at least you’re discussing it. Of course, as with any buzzword, there’s a slight problem: what exactly is this Big Data that everyone’s going on about? Or are we just lumping in everything together, with all the vendors and integrators just jumping on the bandwagon? Continue reading “What is Big Data?”

photo by: dullhunk

In the Middle East, Mobile is bigger than huge

In 2012, suddenly, it seems, it’s finally sinking in that mobile is going to be really, really big. And that mobile sites are therefore really important, and you should get your site ready for mobile, too. (Or you should create an app, though I’m still skeptic about most apps.) To me, the interesting thing here in the Middle East, is that mobile is not just “going to be” big, it might already be bigger than the old web (as we used to access it on PCs). In fact, most new users will probably skip straight to the mobile web.  Anyone in the region needs to strongly consider a “mobile first” approach — because if it doesn’t work on mobile, your site is pretty useless. Continue reading “In the Middle East, Mobile is bigger than huge”

Getting 99% more traffic

There has been a persistent myth in the back of our minds for the past two decades — the myth of increasing interactivity, and now “social” interaction. Early adopters fuel the idea that since people are social animals, they will want to constantly share everything they’re doing and thinking — often, while simultaneously doing something else. But what if most of us are, in fact, passive and somewhat introverted? What if the 99% remain silent? Continue reading “Getting 99% more traffic”

photo by: Sasha Y. Kimel

“This online stuff is too technical for me”

One of the most annoying things in digital and online, something I keep hearing, is people going “that’s too technical for me,” usually about something fairly trivial. I don’t consider myself to be a technical person, but in this space, tech comes with the territory. There’s no getting around it. Continue reading ““This online stuff is too technical for me””

photo by: richjjones

UGC, 2.0, and Commenting Services

Perhaps you’re thinking about adding some “2.0” to your site or intranet, to obtain that great user generated content (UGC) — but where do you start?

You start with commenting, of course. No blog would be a real blog without it. And most kinds of social & collaboration software wouldn’t be considered very social (or collaborative) without the option to comment on content, either. And the best thing about commenting: how hard can it be, really? Continue reading “UGC, 2.0, and Commenting Services”

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