The difference between CMS and ECM

enterpriseThere’s a lot of alphabet soup in online and digital. One distinction that keeps confusing us is between CMS and ECM. What’s Enterprise Content Management (ECM)? How is it different from Content Management and a CMS? And does it have something to do with Star Trek? Continue reading “The difference between CMS and ECM”

Presentation: From Pages to People

Magnolia ConferenceAt the end of June, I spent a few days in Basel, Switzerland at the Magnolia CMS Conference. In my presentation, in forty minutes, I tried to cover how a modern site needs to change from funnel to journey, what tools you can use for this, the infrastructure that ties all this together. And of course, penguins. A lot of penguins. Magnolia has created great videos of all the presentations, so if you have some time to waste, here’s mine. Continue reading “Presentation: From Pages to People”

“Visitors”: between Big Data and CRM

LHC : CMS waiting for tracker insertionIf you’re a media company, or a publisher, and you look at “Big Data”, chances are you’re not talking about something like the 25 Petabytes produced annually by the Large Hadron Collider. The visitors of your sites or the users of your apps may be a large group of unknowns to you; but you’re not trying to find a Higgs in a haystack. You’re likely thinking about a lot of data; but is that really Big Data? Continue reading ““Visitors”: between Big Data and CRM”

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The Myth of the Millennial

158/366I’m getting a bit tired of generalisations about generations. Categorisations like Baby Boomers, Generation X, Y, Z, and Millennials have a habit of turning into useless simplifications. Especially if it’s then implied that this means we’re now going to need some sort of YOLO for enterprise apps. Continue reading “The Myth of the Millennial”

photo by: Ava R.

How to manage sites in multiple languages

Canada Britain and FranceIn today’s global economy, you won’t get away with running your site in just one language. “Oh, let’s stick to English, everybody can read it” is not really an option. Do you want to take your visitors seriously; or better, want them to become customers? Address them in their own language. But how would you handle this in your site? It’s harder than you might think. Continue reading “How to manage sites in multiple languages”

photo by: Elsie esq.

What’s The Best CMS?

Wired starsI really like Quora. They have managed to avoid turning into another chaos like Yahoo! Answers; and the style is very much like that of a modern, more social forum, with a very knowledgeable community. Yet, some topics still get inundated with the same question (in various guises), over and over again. The content management topic, for instance, is where everybody goes to ask what is the best CMS for… (insert a specific task, company, or vertical). If you really think that’s a simple enough question, read this. Continue reading “What’s The Best CMS?”

Taxonomies, Tagging, and Barking Tickets

Barking TicketI happen to know quite a few people who can spend hours (even days) talking about ontologies, taxonomies, and tagging. I had a great chat once with the guy that coined the phrase “folksonomy”. But nothing quite explains the issue as well as getting a barking ticket. Continue reading “Taxonomies, Tagging, and Barking Tickets”

Stop blaming “the system”

Once upon a time, I was teaching a class in information technology (and Internet) for law students. Each week, they’d get an assignment, which they had to send in through our e-learning system. It so happened that one day, one of my students did not submit his essay; so I asked him why. “Because the system was down,” was the excuse. This was funny, as at the time, I was also responsible for this particular system. Not only had there not been any downtime; with a few clicks I could also see this student didn’t even try to log on that week. I remember the guy becoming quite red in the face: he had never expected to be called on his bluff. Continue reading “Stop blaming “the system””

photo by: stuartpilbrow

“This online stuff is too technical for me”

One of the most annoying things in digital and online, something I keep hearing, is people going “that’s too technical for me,” usually about something fairly trivial. I don’t consider myself to be a technical person, but in this space, tech comes with the territory. There’s no getting around it. Continue reading ““This online stuff is too technical for me””

photo by: richjjones

Your CMS will be 7 times as expensive as you think

Rules of thumb can be dangerous — because of the inherent broad generalizations. But they can also be quite useful, especially if they highlight something that may be unpleasant to hear, but shouldn’t be ignored. Continue reading “Your CMS will be 7 times as expensive as you think”

photo by: Tracy O