I’m getting a bit tired of generalisations about generations. Categorisations like Baby Boomers, Generation X, Y, Z, and Millennials have a habit of turning into useless simplifications. Especially if it’s then implied that this means we’re now going to need some sort of YOLO for enterprise apps. Continue reading “The Myth of the Millennial”
There has been a persistent myth in the back of our minds for the past two decades — the myth of increasing interactivity, and now “social” interaction. Early adopters fuel the idea that since people are social animals, they will want to constantly share everything they’re doing and thinking — often, while simultaneously doing something else. But what if most of us are, in fact, passive and somewhat introverted? What if the 99% remain silent? Continue reading “Getting 99% more traffic”
Perhaps you’re thinking about adding some “2.0” to your site or intranet, to obtain that great user generated content (UGC) — but where do you start?
You start with commenting, of course. No blog would be a real blog without it. And most kinds of social & collaboration software wouldn’t be considered very social (or collaborative) without the option to comment on content, either. And the best thing about commenting: how hard can it be, really? Continue reading “UGC, 2.0, and Commenting Services”
In a clip on YouTube, an interviewer asks passersby in Times Square what a browser is. The surprising result: many think it’s a search engine. Continue reading “Users don’t know what a browser is (or anything else)”
I suppose this must have come up before – most notably, at the inception of CM Pros (sorry – I wasn’t there). But what exactly would we define as the difference between content management and information architecture? Is CM part of IA, parallel, overlapping or something altogether different? Not to mention the further confusion that user experience (UX) is adding to the soup. Continue reading “CM, IA, UX and other alphabet soup”
In his EContent column of July 2005, Bob Doyle wrote about A-Z indexes (“Your Site–from A to Z“). He suggests using such an index as a less expensive, pragmatic alternative to taxonomies and thesauri. Building and implementing classification systems takes a lot of resources while the payback for the investment is unclear. A well-done index, on the other hand, is a modest investment with clear findability benefits. Continue reading “A-Z Indexes: Bane or Boon?”