Presentation: From Pages to People

Magnolia ConferenceAt the end of June, I spent a few days in Basel, Switzerland at the Magnolia CMS Conference. In my presentation, in forty minutes, I tried to cover how a modern site needs to change from funnel to journey, what tools you can use for this, the infrastructure that ties all this together. And of course, penguins. A lot of penguins. Magnolia has created great videos of all the presentations, so if you have some time to waste, here’s mine. Continue reading

“Visitors”: between Big Data and CRM

LHC : CMS waiting for tracker insertionIf you’re a media company, or a publisher, and you look at “Big Data”, chances are you’re not talking about something like the 25 Petabytes produced annually by the Large Hadron Collider. The visitors of your sites or the users of your apps may be a large group of unknowns to you; but you’re not trying to find a Higgs in a haystack. You’re likely thinking about a lot of data; but is that really Big Data? Continue reading

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Managing Content in the Middle East

Tunisia-3749 - Here comes the sun.....It’s been two years now since I graduated from being “regular visitor” to “permanent resident” in the Middle East. In the digital space, it’s an area of huge potential, and that’s of course what attracted me in the first place. It’s tempting to say the region is a few years behind the state-of-the-art in the U.S. and E.U., but that’s an oversimplification. In many ways, it’s just….different. Continue reading

The Myth of the Millennial

158/366I’m getting a bit tired of generalisations about generations. Categorisations like Baby Boomers, Generation X, Y, Z, and Millennials have a habit of turning into useless simplifications. Especially if it’s then implied that this means we’re now going to need some sort of YOLO for enterprise apps. Continue reading

photo by: Ava R.

How to manage sites in multiple languages

Canada Britain and FranceIn today’s global economy, you won’t get away with running your site in just one language. “Oh, let’s stick to English, everybody can read it” is not really an option. Do you want to take your visitors seriously; or better, want them to become customers? Address them in their own language. But how would you handle this in your site? It’s harder than you might think. Continue reading

photo by: Elsie esq.

What’s The Best CMS?

Wired starsI really like Quora. They have managed to avoid turning into another chaos like Yahoo! Answers; and the style is very much like that of a modern, more social forum, with a very knowledgeable community. Yet, some topics still get inundated with the same question (in various guises), over and over again. The content management topic, for instance, is where everybody goes to ask what is the best CMS for… (insert a specific task, company, or vertical). If you really think that’s a simple enough question, read this. Continue reading

What is Big Data?

It’s the hype of 2012: Big Data. Somehow, everybody wants it, and if you don’t have it, at least you’re discussing it. Of course, as with any buzzword, there’s a slight problem: what exactly is this Big Data that everyone’s going on about? Or are we just lumping in everything together, with all the vendors and integrators just jumping on the bandwagon? Continue reading

photo by: dullhunk

In the Middle East, Mobile is bigger than huge

In 2012, suddenly, it seems, it’s finally sinking in that mobile is going to be really, really big. And that mobile sites are therefore really important, and you should get your site ready for mobile, too. (Or you should create an app, though I’m still skeptic about most apps.) To me, the interesting thing here in the Middle East, is that mobile is not just “going to be” big, it might already be bigger than the old web (as we used to access it on PCs). In fact, most new users will probably skip straight to the mobile web.  Anyone in the region needs to strongly consider a “mobile first” approach — because if it doesn’t work on mobile, your site is pretty useless. Continue reading